We are pleased to announce our new partnership in celebration of National Ribbon Skirt Day – a day of recognition and pride. 

First Nations Executive Education (FNEE) is excited to welcome Definity as a partner, made possible by their generous donation of $200,000 to the HEC Montréal Foundation. This partnership strengthens our shared commitment in supporting First Nations leaders and empowering communities. 

Definity is one of Canada’s leading and most innovative P&C insurers, helping its clients and communities adapt and thrive.

“We strive to use the power of Definity’s business to create positive change for people, communities, and the environment. We will continue to embrace sustainability, foster a culture of collaboration, and invest in the wellbeing of our communities to create immediate impact and long-term value for all of our stakeholders. We are proud to partner with organizations that share the goal of building a better world.”

– Rowan Saunders, President and CEO of Definity


Celebrate Ribbon Skirt Day

Since 2022, National Ribbon Skirt Day commemorates the experience of Isabella Kulak from the Cote First Nation in Saskatchewan, who was shamed for wearing her handmade ribbon skirt at school. Her story highlights the ongoing challenges Indigenous Peoples face and the importance of educating ourselves, embracing inclusion, and working to reduce barriers. 

Women Leadership cohort, September 2024.

On this Ribbon Skirt Day, it is an honour for FNEE to highlight current participants in our programs and their businesses: Tammy Beauvais Designs and Création Puamun.

Definity’s financial contribution will help us continue expanding our programs, for and by First Nations, and strengthening Indigenous leadership, and showcasing our leaders. 

We are excited to welcome Definity into our growing circle of partners and look forward to the positive impact we will make together. 

About Definity 

Formed in 2021, Definity Financial Corporation is the parent company to some of Canada's most long-standing and innovative property and casualty insurance brands and companies, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. By investing in businesses and innovations, the companies in our group help our customers, broker partners, employees, and communities adapt and thrive in a world of constant change.