“We can’t see anyone in the canoe, but we know there are two entities heading toward the horizon, the future: First Nations and civil society, represented by HEC Montréal,” says Ken Rock, FNEE co-initiator and ambassador.
This partnership is the basis of the logo’s design, which was jointly created by both groups. “It illustrates the objective of planning out our future together and working collaboratively on a path to tomorrow,” he added.
The navigation dynamic represents a motion forward as well as ongoing perseverance. “We can compare this vessel that has been so vital to establishing trade routes with the school that is helping current and future First Nations leaders thrive economically and socially,” indicate both co-initiators.
According to Serge Lafrance, Adjunct Professor and Director, Executive Education HEC Montréal, “This partnership in First Nations’ prosperity is a natural one, given our mission to train management leaders so they can make a responsible contribution to the success of organizations and sustainable social development.”